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What’s your company really worth? Deep-diving the value of intangible assets.



Today more than 85% of the value of Fortune 500 companies is comprised of intangible assets. For privately-held companies, the value of intangible assets ranges from 65-85%.

What are intangible assets? These assets are typically less apparent than tangible assets, such as machinery, buildings and land, or current assets, including cash, receivables and inventory. They include the talent in staff, the company’s culture, the brand, reputation, customer relationships, technology, business processes and intellectual property such as patents and trademarks. Intangibles as an asset category include many of the factors that give a company its ability to drive better-than-typical earnings.

Whether seeking to improve overall business performance, preparing to sell the business, or looking for investors to help fund the business, it’s important for a company to perform a comprehensive assessment of its intangible assets, communicate those assets and remediate where necessary. Doing so will help drive earnings, harness the company’s full potential, and ensure its sustainable competitive advantage.

Laura Yunger serves as CEO of Saltare Solutions, LLC. As a valuation enhancement expert, Laura drives growth for business owners and C-suite level executives by improving an organization’s intangible asset value. With the majority of today’s business value derived from intangible assets, Laura understands the importance of helping businesses to recognize, capture, and communicate these assets. Her areas of practice include: strategic planning, market strategy, thought leadership, employee engagement, and change management. 


Previously, Laura held senior roles in various discipline areas for several global banks, brokerage and investment management firms. Most recently, Laura was Head of Strategic Initiatives for BMO Private Bank, where she oversaw national programs to increase revenue and employee productivity.

Prior to BMO, Laura served as President of brokerage firm Cheevers & Company, LLC, the Chicago Stock Exchange’s largest member by trading volume. Laura also held executive level positions with Wachovia Corporation and Bank of America in Charlotte, NC, in their areas of strategic marketing, asset management, and corporate finance. 


Laura currently serves as President for Chicago’s Ellevate Network, a global professional women’s organization. She is also qualified to act as a licensed securities professional with the Financial Industry Regulatory Authority (FINRA), holding the Series 7, 24, and 63 licenses.


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